Wrap that Wizard

Wizard Night goes deep in Sioux Falls and Ontario with scarves and divided houses.

As Wizard Night popularity continues to grow riding the popularity of the Harry Potter books, teams have been bolstering the value of the night with giveaways like magic wands.  Here the Ontario Reign connect another sports staple, the scarf to compel fans to the arena.


Stadium Scarves

This marketing wizardry isn’t limited to the giveaways, as most teams have been dividing up their fans into houses for the night to create rivalries and activation opportunities.  Here the Stampede have assigned a couple players to a house to give it an identity (and perhaps direct fans on where they want to sit for the night).

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