As Wizard Night popularity continues to grow riding the popularity of the Harry Potter books, teams have been bolstering the value of the night with giveaways like magic wands. Here the Ontario Reign connect another sports staple, the scarf to compel fans to the arena.
Help the Reign win the House Cup! Join us tomorrow for Wands & Wizards Night presented by @quickquack, and remember to get there early to receive a scarf giveaway while supplies last! ✨
🎟️: https://t.co/aEwnXepyl4#ReignTrain pic.twitter.com/9U4G4nr4O9
— Ontario Reign (@ontarioreign) January 5, 2023
This marketing wizardry isn’t limited to the giveaways, as most teams have been dividing up their fans into houses for the night to create rivalries and activation opportunities. Here the Stampede have assigned a couple players to a house to give it an identity (and perhaps direct fans on where they want to sit for the night).
Hufflepuffs are known for their loyalty, patience, and niceness.
Here's a couple of our favorite Hufflepuffs- Chris Pelosi and Tanner Bruender
Catch these two on the ice tonight during Wizards Night at the Premier Center! pic.twitter.com/TIvQd4MG5Q
— Sioux Falls Stampede (@sfstampede) January 6, 2023