Virtual Dunkin’ Race in Chicago

Bulls keep their iconic Dunkin Race rolling along during the lockdown.

The Bulls are not letting a global pandemic stand between their fans and the popular Dunkin Donut Race.

Traditionally each game the team hands out playing cards to each fan on ingress with one of the iconic racers on it. Fans with the winning racer win a free Dunkin Donut, giving everyone a vested interest in the video race.

With no live games the team has turned the race into a social media attraction with a set-your-alarm race time of 7pm so Bulls fans everywhere can watch the race.

Nice adaptation of in-game content to social media, with some fulfillment for the partner as well. Plus is a network to enhance the fan value of events.  Twice a month we gather for an hour-long discussion on an industry topic with a special guest to share their insights. Leaders like Zack Frongillo (Savannah Bananas), Steve Johnston (Kroenke Sports), Claire Czerniuk (Detroit Pistons), Zoltan Berensci (Harlem Globetrotters), John Franzone (Tampa Bay Lightning), Tyler Ferraro (Vegas Golden Knights), Maurice Brazelton (Sacramento Kings), Jackie Maldonado (Houston Texans), Todd Bosma (Portland Trail Blazers), and Anton Wright (MLSE) have discussed a wide range of industry topics. 

Coming in November “Upping your Appearance Game with Kenn Solomon and Jon Cudo” (11/9 1pm EST) and “Excellence in Live Event Hosting with Greg Hutson” (11/22 1pm EST). 

Free One Month Trial is available now on PLUS.

Related articles