Vikings and Kirk Cousins Connect with Fans

Vikings QB completes a pass to the emerging TikTok audience.

The Vikings have connected on a hail mary social effort (pun alert) starring their QB Kirk Cousins. The team has shared video of Cousins tossing the ball off camera as a set-up for fans to interact via duet of the TikTok.

If you are new to TikTok, let’s start with duets.

What even are duets? (From FanBytes)
TikTok Duets basically allow users to create content featuring an initial video, with both videos appearing side by side on screen in a square format.

This means that people can effectively reply to video content with their own videos – which then can be shared publicly. When this is done well it can lead to some incredible results, such as Duet Chains and viral trends which take over the whole platform. Check out some of the best duet chains.

You can make a duet with any TikTok from a brand, influencer, friend or even yourself as long as the original video has allowed the video to be used in app.

Fans have mostly been having a little fun with Cousins (alleged) propensity to overthrow, but it sure is blast.

TikTok is a good platform to watch as teams start to add content and push for attention on the platform. The Vikings currently have about 200,000 followers on TikTok (compared 1.3m on Twitter). Many team have accounts, but the content is varied as team try to find their footing.  The TikTok audience isn’s exactly the NFL’s sweet-spot, but teams need all the platforms to find and connect with fans.

TikTok Demographics as of Feb 2020
41 percent of TikTok users are aged between 16 and 24. 56% of TikTok users are male and 44% are female. Roughly 50% of TikTok’s global audience is under the age of 34 with 26% between 18 and 24. Chinese users account for 80% of the total time spent using TikTok in 2019.

Here is the TikTok if you want to give it a try.

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