Check that Bird for Foreign Substances

Thunder mascot Boomer taps into the news cycle with a Water Cooler Moment of his own.

Boomer is tapping into the current media buzz over pitchers getting checked for foreign substances. Good use of social media to feel current.

Creating a Water Cooler Moment means you are getting people to talk, connecting to the current news is a smart way to do that. Performers sometimes feel like their moments need to be epic stunts, but the reality is they can be smaller, memorable in-character riffs that people won’t forget.

Effective leveraging of the news by the Thunder that will be part of the fun conversation.

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