The Hustler’s Handbook by Bill Veeck

Veeck’s classic handbook on innovative sports marketing.

Veeck, one of baseball’s all–time characters and certainly its best–ever hustler, draws on an apparently bottomless well of stories, anecdotes, theories, and attitudes involving the often bizarre world of major league baseball.

And, of course, he’s never afraid to speak his mind.

A sports marketing classic and the source of our Water Cooler inspiration.

“It isn’t enough for a promotion to be entertaining or even amusing; it must create conversation.  When the fan goes home and talks about what he has seen, he is getting an additional kick out of being able to say he was there.  Do not deny him the simple pleasure, especially since he is giving you the invaluable word-of-mouth advertising to add to the newspaper reports.” -Veeck 

Bill Veeck

Gameops.com Plus is our value-added membership site. It is a network to enhance the fan value of events.  Three times a month we gather for a hour long discussion on an industry topic with a special guest to share their insights. Leaders like Claire Czerniuk, Jonny Greco, John Franzone, Barry Anderson, Colleen Flynn, Jackie Maldonado, Todd Bosma, and Kari Norvell have discussed topics from dance teams to creating custom music. January calls feature Cameron Hughes and guests from #TagBoard on the Gameops.com Plus Network.  Free One Month Trial is available now on Gameops.com PLUS.

Related articles

Leave a Reply

Your email address will not be published. Required fields are marked *