Author Josh Pahigian talked about this huge Durham Bulls element in our recent interview (which has an interesting background from the movie Bull Durham). In his book looking at his adventures at baseball games there are three main categories of this fan engagement: Building elements, characters at the game and ways to enjoy the game away from the game.
The Bull is a fun example of a building element that gets people talking. In MILB there are so many great examples, but most building have some element that people connect with and want to see. These can provide interesting staging areas for contests, even as a backdrop. These spots can add a visual connection for fans and make promotions, reads and fan interactions more interesting.
Are you using your building’s built-in features in your show?