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Todd Overton

$10,000 Putt Generated Oversized Buzz for Sycamores

A full-court putt at a recent Sycamore game garnered huge buzz on a small budget. We look at the promotion and all the valuable industry backstory to help you build a successful high-dollar prize via indemnification.

May 2023 Party in the Back Podcast

We talk about the industry-changing Calhoun Shot on its 30th anniversary with Todd Overton, then feel the love, energy and fun of Cameron Hughes.

Todd Overton – Prize Indemnification

Big money prize pay-offs have spread through sports and now are a part of nearly every major event. Sponsors love the strong impressions, teams love the entertainment value, and fans love the drama.