October 2018 Podcast
Edmonton Oil Kings Daniel Troiani and Kevin Radomski to discuss their promo calendar and their signature promotions the Teddy Bear Toss.
On the Dark Side
The Cyclones are strong with the force.
Joe Solo in Minny
The Force is strong with this Star Wars giveaway from the Minnesota Twins.
Using the Force
Lakewood uses last year’s photos to make this year’s promotion look amazing. Well done BlueClaws.
How Voting Helps More Than The Results
Hockey’s Wichita Thunder are looping in fans on their Star Wars Night early with an on-line fan vote. This smart tool helps in a lot of ways beyond the data collection (names, emails, phone)…read more.
Dueling Forces
Just when you think you have the perfect promotion to bring your fans to the gate… Here are the STAR WARS jerseys that the #NWANaturals will be wearing on Friday night . They'll be available to fans via a silent auction with all of the proceeds benefiting a charity. #NaturalPastime #ArvestBallpark #StarWarsNight ⚾️ 🎟️ 👉 […]
Costumed Dances – May the Fourth
It always pops when you dance team costumes a number outside of their traditional look. While you need to make sure you stay on brand (can’t go campy if you team brand is sultry) these little touches can really elevate a dance number and the overall impact of your theme. Here are a couple great […]
Bulls Turn to the Dark Side
You know its good when the Durham Bulls are involved. This year they have turned to the dark side, with Darth Vader-style jerseys and all the trappings of Star Wars. What I really love about this was the full narrative of the promotion in their release. Why Star Wars, the playful poke behind the game, […]
Underwear and Storm Troopers
Stingrays have a lot to talk about.
John Franzone – VP Tampa Bay Lightning
Interview with Tampa Bay Lightning’s John Franzone. John talks about staying on brand with your show, cowbells and much more.