Spreading the Love
Houston MLS team finds a beautifully simple way to share a positive message with fans following the latest shooting massacres in El Paso and Dayton.
Mascot Mechanics
Wicall and Cudo boil down the mechanics of being a strong effective mascot character into 3 main traits: Be Aware, Be a Character and Be a Professional with 10 ways to keep your character focussed on success.
Pelicans Frame Their Fans
MILB team connects fans to social media with interactive frame.
Using the Force
Lakewood uses last year’s photos to make this year’s promotion look amazing. Well done BlueClaws.
How Voting Helps More Than The Results
Hockey’s Wichita Thunder are looping in fans on their Star Wars Night early with an on-line fan vote. This smart tool helps in a lot of ways beyond the data collection (names, emails, phone)…read more.
March 2014 Podcast
Pat and Jon discuss the NBA Dunk Contest and how it can be a model to improve your contests, and Promotions from Toledo Mudhens, San Fransisco Giants and Bud Light Canada. Tariq Ahmad joins us in Phone Tag to talk Sports and Social Media.
Staying Relevant in the Offseason
Scott Carter takes a look at how to best use the off-season.
Be Your Team’s Social Media E.X.P.E.R.T.
Scott Carter looks at how you can become an expert and add value to your team using social media.