The Philadelphia Union and MLB’s Padres effectively created in-game promotions from their cardboard cutouts.
We look at what some teams, entertainers and mascots are doing with their social media accounts. How can this platform effectively build their brand, sell tickets and engage with their fans.
Author Josh Pahigian looks at 101 Ballpark Wonders which is a great game operations and entertainment primer to find ways to make the most of your stadium and its people.
Our interview with Author Josh Pahigian. Josh’s book “The Amazing Baseball Adventure, Ballpark Wonders from the Bushes to the Show” covers 101 of the best game features in Minor League Baseball. We talk about his incredible insights from across baseball in this must read interview.
Padres troll Red Sox tradition in classic fashion.
Short on-line film gives a nice character study of the Padres’ mascot.