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Minnesota Twins

In Character for the Long Winter

TC Bear does what all bears do….leans into his character to help create content. Read this Water Cooler before you settle in for a nap.

A Little Scale is a Big Plus

We look at the value of SCALE following the advice of a mascot legend. See the value of thinking BIG on your next prop starring TC Bear and Rascal.

PULSE: Star Wars Night

Star Wars Nights are a sports marketing phenomenon. We take the Pulse from dozens of teams with examples, insights and inspiration to make your fans feel the Power of the Force!

September 2020 Party in the Back Podcast

Andrew Isaacson from The Famous Group joins the party. He talks about their new virtual fan solution Thunderdome created for WWE and how the pandemic pushed them to build a better virtual fan solution. Plus Rob Wicall on evolving mascot costumes, bubbles and a look at the best Water Cooler Moments in August.

Shooting Shirts via Twitter

Now that mascots are back the stadiums, they are ready to shoot shirts to the outstretched arms of their adoring fans.

July 2018 Podcast

Rob Wicall, Stephen Bowles and Christopher Ruvo join the July 2018 podcast to talk about innovative dance team staging, show scripting software and a Bobblehead Case in the Ohio Supreme Court.

Joe Solo in Minny

The Force is strong with this Star Wars giveaway from the Minnesota Twins.

May 2016 Podcast

5th Anniversary Podcast with David Raymond, Ben Hill, Dustin Morse and Brian Clapp. Topics include Prince, Benny the Bull, SA Spurs and Crazy Hot Dog Vendors.