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Secret Handshakes

Secret Handshakes are not limited to literal handshakes. We look at how these next level promotions can build a bond with fans and create a sense of exclusivity, camaraderie, and unity.

June 2022 Party in the Back Podcast

Saint Paul Saints VP Sierra Bailey and Rob Wicall join the podcast. Sierra shares the secret to putting the FU into your FUN promotions and how to run a marathon in-game while singing Karaoke (really). Plus Rob Wicall talks about how a bit can become a skit.

Gritty Gritty GOOSE

Gritty plays an impromptu game of Duck Duck Goose in the crowd with a delightful ending.

September 2020 Party in the Back Podcast

Andrew Isaacson from The Famous Group joins the party. He talks about their new virtual fan solution Thunderdome created for WWE and how the pandemic pushed them to build a better virtual fan solution. Plus Rob Wicall on evolving mascot costumes, bubbles and a look at the best Water Cooler Moments in August.

Duck Duck Gray Duck

We continue to obsess over this locally-flavored promotion in Saint Paul and the Saints continue to make it fun. Plus some Bic Pics.