Cowbells
Your fans have a fever and the only cure is more Cowbell. See how teams are using this iconic noisemaker to build a successful giveaway promotion.
Ice Cream Marketing in Reading
The Baskin and Robbins model of sports marketing explained.
Royals’ fans to have a Cow on Opening Night
World Record attempt Opening Night for cowbells played in Reading.
John Franzone – VP Tampa Lightning
Interview with Tampa Bay Lightning’s John Franzone. John talks about staying on brand with your show, cowbells and much more.
November 2013 Podcast
John Franzone from the Tampa Bay Lightning joins Jon Cudo for long-overdue Hockey special. John explains the focus behind the Lighting’s excellent game production as well as reviewing promotions from around the country.
