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Bill Veeck

Secret Handshakes

Secret Handshakes are not limited to literal handshakes. We look at how these next level promotions can build a bond with fans and create a sense of exclusivity, camaraderie, and unity.

September 2023 Party in the Back Podcast

Jon Cudo and Rob Wicall talk about Secret Handshake promotions and their role in building exclusivity and unity with your fans. Hear how these promotions can turn customers into family, plus the amazing draft story of Japanese Hockey Legend Taro Tsujimoto.

February 2021 Party in the Back Podcast

Savannah Bananas owner Jesse Cole joins the Party in the Back podcast. Jesse is the author of “Find Your Yellow Tux” and the engine behind the fun for minor league baseball’s wildest show. The Bananas have sold out every game since their first season and now have a waiting list in the thousands. Plus Rob Wicall on Kid’s Day promotions and fan cutouts.

Fun is Good: The Book Review

Fun is good is ideal reading for anyone who wants to get more than a paycheck out of their life’s work, and is even more for anyone working specifically in sports marketing and promotions. Cudo reviews the book.