Storytelling Mascot in PA

Melvin turns in a four part return to the ice story on social media.

Lehigh Valley Phantoms mascot Melvin is ready to get back on the ice…. but is the building ready for Melvin?

Melvin recently posted this big four part series with his mission to slide back onto the ice for the 2021-22 season. Really fun content for social media to give fans a reminder of the upcoming season and impending return of Melvin. Plus they introduce a pesky fun-killing rink operations character to the mix.

Here goes…

Nice episodic storytelling and social content from the Phantoms. Plus is a network to enhance the fan value of events.  Twice a month we gather for an hour-long discussion on an industry topic with a special guest to share their insights. Leaders like Zack Frongillo (Savannah Bananas), Steve Johnston (Kroenke Sports), Claire Czerniuk (Detroit Pistons), Zoltan Berensci (Harlem Globetrotters), John Franzone (Tampa Bay Lightning), Tyler Ferraro (Vegas Golden Knights), Maurice Brazelton (Sacramento Kings), Jackie Maldonado (Houston Texans), Todd Bosma (Portland Trail Blazers), and Anton Wright (MLSE) have discussed a wide range of industry topics. 

Coming in November “Upping your Appearance Game with Kenn Solomon and Jon Cudo” (11/9 1pm EST) and “Excellence in Live Event Hosting with Greg Hutson” (11/22 1pm EST). 

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