Lehigh Valley Phantoms mascot Melvin is ready to get back on the ice…. but is the building ready for Melvin?
Melvin recently posted this big four part series with his mission to slide back onto the ice for the 2021-22 season. Really fun content for social media to give fans a reminder of the upcoming season and impending return of Melvin. Plus they introduce a pesky fun-killing rink operations character to the mix.
ONE DAY EARLY! Get excited just like @FUNWITHmeLVin for HOCKEY to be BACK! #HockeyisBack # pic.twitter.com/QEKP068xP4
— LehighValleyPhantoms (@LVPhantoms) September 27, 2021
But not soon enough. 🧊 pic.twitter.com/nc5q1pBhvU
— meLVin (@FUNWITHmeLVin) September 29, 2021
Sneaking onto the ice has proven to be a tougher task than I expected 🧐 This might call for a nighttime operation 🥷 pic.twitter.com/sxUiNLhDIV
— meLVin (@FUNWITHmeLVin) October 5, 2021
So close… Back to the drawing board 🧐 pic.twitter.com/ed3WPzbQDW
— meLVin (@FUNWITHmeLVin) October 11, 2021
Nice episodic storytelling and social content from the Phantoms.