Off-Day In-Use in Minnesota

Stadiums hold great opportunity for community events. We look at the value of opening your doors for more than just the games.

Stadiums can be a boon to economic development and team valuation.  But what happens on the 350 days at an NFL stadium when there are no games can be significant opportunity for teams and building stakeholders.

This post from Minnesota caught my attention as an example of an effective stadium use and marketing opportunity.

Finding uses for stadiums and arenas on nights when there are no events is important for several reasons:

  1. Economic Impact: Utilizing these spaces for additional activities can contribute to the economic growth of the community. It creates opportunities for local businesses, such as restaurants, bars, and shops, to thrive as they cater to the increased foot traffic generated by events.
  2. Job Creation: Hosting various activities during non-event nights can lead to the creation of jobs. From event staff to security personnel, there’s a need for a workforce to manage and organize these additional functions.
  3. Community Engagement: Utilizing stadiums and arenas beyond event nights provides a platform for community engagement. It allows for the hosting of local events, festivals, or cultural activities that bring people together and foster a sense of community.
  4. Enhanced Venue Visibility: Hosting diverse activities enhances the visibility of the stadium or arena. It becomes more than just a space for sports or entertainment events; it becomes a versatile hub that caters to a variety of interests, attracting a broader audience.  People who may not attend the sporting events are exposed to building and its features which builds interest in the host teams.  It also builds familiarity with the building, fans become more comfortable with parking, traffic, patterns, entrances, food options and venue offerings.  It builds confidence in their experience.
  5. Civic Pride: A well-utilized stadium or arena can become a source of civic pride. When the community sees these spaces as dynamic and contributing to the overall well-being of the locality, it fosters a positive perception and connection with the venue.  In this case in Minnesota, the building is showcase of architecture and engineering.
  6. Optimal Facility Usage: Maintaining a venue’s relevance and usability beyond scheduled events ensures that the facility serves its purpose year-round. This optimal usage can also contribute to the upkeep and maintenance of the venue.

Finding uses for stadiums and arenas on non-event nights is a strategic approach that benefits the local economy, job market, community engagement, venue owners, and overall civic pride. It transforms these spaces into dynamic assets that play an integral role in the daily life of the community.

We got a great look at this facility in a recent game review from the Minnesota Vikings.

High Five – Minnesota Vikings

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