Sparks Pride Night Needs No Filter

Pride Night needs no filter in LA, but they have one anyway.

Great Pride Night Lineup in LA as the Sparks add a live music performance and Pride Cooling Towel Giveaway to the game.

They also have a IG filter for the event to encourage social media posts.  Adding these filters can be a low cost way to ramp up the social activity around your event.  See below for some easy steps to accomplish this.

To add an Instagram (IG) filter for your event with a GEOtag, you can follow these steps:

  1. Create a Filter Design: Use a design software like Spark AR Studio (official AR creation tool for Instagram) to design your filter. This software allows you to create interactive and engaging effects. Design your filter to match the theme or purpose of your event.
  2. Set up GEOtagging: Decide on the location where you want your filter to be available. GEOtagging allows you to specify the geographic location where your filter can be accessed. Consider the event venue or a specific area relevant to your event.
  3. Develop the Filter: Use Spark AR Studio to develop the filter. You can create various effects like face filters, background filters, or interactive effects. Customize the filter to suit your event branding and aesthetics.
  4. Test the Filter: Test the filter thoroughly within Spark AR Studio to ensure it functions as intended. Check for any bugs, glitches, or issues that may arise. Make sure the filter looks good and provides an engaging experience.
  5. Publish the Filter: Once you’re satisfied with the filter, it’s time to publish it. Go to the Spark AR Hub, log in with your Facebook/Instagram account, and submit your filter for review. Review times can vary, so be patient. Ensure that you comply with the platform’s guidelines and policies.
  6. Add the GEOtag: While submitting the filter, you’ll have the option to add a GEOtag. Specify the location where you want the filter to be available. This ensures that users in that location can access your filter through the Instagram app when they’re physically present at the specified location.
  7. Promote Your Filter: Once your filter is approved and available, promote it to your event attendees and target audience. Encourage people to use the filter and share their experiences on Instagram, tagging your event or using relevant hashtags.
  8. Monitor and Engage: Keep an eye on the usage and engagement of your filter. Monitor user feedback, respond to comments, and encourage further sharing. Analyze the impact of your filter and make any necessary adjustments or improvements for future events.

Remember, the availability of GEOtag filters might change based on Instagram’s policies and updates. Stay updated with the platform’s guidelines to ensure your filter remains compliant and accessible.

For more info on GEOTags and Event Filters, see these links

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