Jumbo Shrimp Go Big with Small Attendance

Tonight’s Attendance: Two.

Really beautiful promotion from the Jacksonville Jumbo Shrimp, detailed in this great story on by our friend Ben Hill.

The Jumbo Shrimp — Double-A affiliate of the Miami Marlins — offer a weekly  “Two For Tuesday” two-for-one ticket special. For its most recent iteration, they took it literally and only admitted two fans through the gates: 12-year-old Joshua “Junior” Ribeiro and his father, Joshua Ribeiro Sr. The goal, simple yet profound, was to provide Junior with the baseball experience of a lifetime.

Junior — a fan of Marvel superheroes, Mexican restaurants and, of course, baseball — is battling a rare form of cancer known as acute lymphoblastic leukemia (ALL). He came to the attention of the Jumbo Shrimp via Dreams Come True, a Jacksonville-based wish granting charity which provides joyful experiences to children with life-threatening illnesses. During Tuesday’s tilt between the Jumbo Shrimp and the Pensacola Blue Wahoos, the Baseball Grounds of Jacksonville was transformed into Junior’s personal playground.  (read the rest from Ben Hill here)

We plan to talk to Ben about this promotion on the October Edition of the Party in the Back Podcast on, stay tuned. Find Ben here.

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