Run Over By a Wave

Rockies fan thread hammers home the value of a trip the ballpark with kids.

Really interesting thread this week from Julian Valentin, who is the Colorado Rockies Director of Brand Management & Social Media. He took three kids to a Colorado Rockies game and watched the game through their eyes. Noting the value of sharing the game, letting the kids be kids, watching them see their heroes, avoid the mascot and enjoy (gasp) the Wave.

Really important points across the board that is a great reminder for all sports marketers. In the end, its still a game and if you price out or talk over the kids heads  there won’t be a next generation of fans. Appreciate Julian’s ability to put a fine point on all of this in a simple thread.

Waiting For Heroes
We are reposting an interesting article with Rick Burton (then of University of Oregon’s Warsaw School). One if his primary fears is about the youth market in sports. Its a great read in light of this thread and keeping in mind part of a sports marketeer’s job is to make sure there is a vibrant next generation of fans.

So check out Julian’s Thread, the Rick Burton Interview and (of course) our interview with Krazy George (inventor of the Wave).
 Plus is a network to enhance the fan value of events.  Twice a month we gather for an hour-long discussion on an industry topic with a special guest to share their insights. Leaders like Zack Frongillo (Savannah Bananas), Steve Johnston (Kroenke Sports), Claire Czerniuk (Detroit Pistons), Zoltan Berensci (Harlem Globetrotters), John Franzone (Tampa Bay Lightning), Tyler Ferraro (Vegas Golden Knights), Maurice Brazelton (Sacramento Kings), Jackie Maldonado (Houston Texans), Todd Bosma (Portland Trail Blazers), and Anton Wright (MLSE) have discussed a wide range of industry topics.   Free One Month Trial is available now on PLUS.

Related articles

How Voting Helps More Than The Results

Hockey’s Wichita Thunder are looping in fans on their Star Wars Night early with an on-line fan vote.  This smart tool helps in a lot of ways beyond the data collection (names, emails, phone)…read more.