Another great example of the ability of a good tradition to capitalize on the popularity of a star in the moment.

Here the Sixers tap one of the NFL Front-runners for MVP and current Philly It-Athlete for the Bell Ringing.

Ring it Jalen!

🔔 Jalen Hurts of the Philadelphia Eagles rings the bell to get things started in Philly! pic.twitter.com/XEszxuwfF6

— NBA (@NBA) October 22, 2022

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