Recap: Custom Music with Kari Norvell from AG

To connect with their market, frame their sport and differentiate themselves this Major League Rugby team created their own custom song. Kari Norvell explains why and how they did it.

Kari Norvell from Major League Rugby’s Austin Gilgronis joined the call to share her experience building a custom team song, why and how they did it. Musician Tone Royal (Ray Villarreal) and Producer Bryan Ray were also on the call to discuss the creative process.

The team song called “We Are AG” was a collaborative effort between the artists and the team (reaching everyone from Kari, ownership, coaches and players). The music has creative several pull out elements and chants used in game, in addition to the signature song used to set-up intros, during key moments and even set to the post-game fireworks.

During the hour long Huddle call we also looked at player involvement, plus how the song can be tweaked and updated along the way.

The call included industry professionals from the NBA, NHL, college, MILB and Major League Rugby.

The call and full video archive from our September 23rd Huddle Call is available on Plus.

You can join these calls as Member of the Plus. We have a One Month Free Trial for everyone, you can sign up here.


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