The Day of the Dead is a Mexican holiday celebrated throughout Mexico and nowhere more than at hockey games in San Antonio.
Día de los Muertos, or Day of the Dead, is not a Mexican version of Halloween. Though related, the two annual events differ greatly in traditions and tone. Whereas Halloween is a dark night of terror and mischief, Day of the Dead festivities unfold over two days in an explosion of color and life-affirming joy. (National Geographic)
The success of this promotion has spurred a three-game series:
LOS CHIMUELOS DE SAN ANTONIO
The San Antonio Rampage announced that the team would temporarily change its identity to Los Chimuelos de San Antonio in honor of the club’s first-ever Día de los Muertos game on Oct. 26, 2018. By popular demand, the 2018-19 calendar featured four additional Chimuelos theme nights and special promotions.
The name and logo were unveiled with the help of Chimuelos mascot Bistec – formerly known as T-Bone. The new, temporary team identity celebrates San Antonio’s vibrant and rich Hispanic culture, while the name Chimuelos nods to the game of hockey. A chimeulo (pronounced chee-MWAY-loh) is a man who is missing teeth. Bistec (pronounced bee-STEK) is Spanish for steak.
And don’t forget your costume:
Day of the Dead is an extremely social holiday that spills into streets and public squares at all hours of the day and night. Dressing up as skeletons is part of the fun. People of all ages have their faces artfully painted to resemble skulls, and, mimicking the calavera Catrina, they don suits and fancy dresses. Many revelers wear shells or other noisemakers to amp up the excitement—and also possibly to rouse the dead and keep them close during the fun.
Great promotional series by the Rampage.
— Pro Hockey Promos (@HockeyPromos) September 24, 2019