The single best promotion I have ever seen live is the annual Silent Night at Taylor University.

The tradition continues tonight.

Read all about it, with video and background here.

Taylor Set to Host 23rd-Annual Ivanhoes #TUSilentNighthttps://t.co/WE9pTdTkJ8#TaylorMBB @tayloru @taylor_hoops pic.twitter.com/VoKXaN4fxn

— Taylor Trojans (@taylortrojans) December 5, 2019