Dutch soccer team SC Heerenveen blended COVID seating limitation, fundraising and a Teddy Bear Toss-style promotion into a memorable fundraising effort last week.
Over 15,000 plush bears were seated last Saturday to raise money for a childhood cancer research fund. The team has plenty of empty seats due to COVID restrictions on crowd size.
The team then encouraged fans to buy the bears to raise awareness for kids with cancer in the Netherlands. All 15,000 of the bears were sold in 24 hours, raising nearly $300,000 US. Each teddy bear represented a child affected by cancer.
The effort was a nimble one. They had started back with limited fans in September, but the Dutch government changed COVID guidelines this month creating the opening for the charity effort.
From a pure game ops perspective the effort was highlighted by this playful plush Kiss Cam.
— sc Heerenveen (@scHeerenveen) October 24, 2020
Read more on Gameops.com:
Gameops.com Plus is our value-added membership site. It is a network to enhance the fan value of events. Twice a month we gather for an hour long discussion on an industry topic with a special guest to share their insights. Leaders like Claire Czerniuk, Zoltan Berensci, John Franzone, Tyler Ferraro, Maurice Brazelton, Colleen Flynn, Jackie Maldonado, Todd Bosma, and Kari Norvell have discussed topics from dance teams to creating custom music. May calls feature Josh Sabo from the NBA Cavs/MLB Guardians discussing how to maximize your music bumper library and Jonny Greco from the Seattle Kraken looking at the 5 ‘E’s of an Experience. Free One Month Trial is available now on Gameops.com PLUS.