Pink Panther in FLA

Stanley plays pink panther in support of local Halloween tradition in Miami.

Stanley is on the prowl in Miami and for a good cause, the City Furtiture Pink Pumpkin initiative.

Supporting the American Cancer Society is very personal for City Furniture President Andrew Koenig, and it shows.

“My mom loved working to support the American Cancer Society. It was her biggest passion, even before she was diagnosed with breast cancer,” a visibly emotional Koenig says in a video posted on the Home Furnishings Association member’s Facebook page.

“My mom Doreen lost her courageous battle with breast cancer in 2015,” Koenig continues. “October was a special month for my mom. I have a fond memory of her and these little pumpkin buckets she would have made around Halloween. She gave them out to everyone – our associates, our customers, friends and even neighbors. They were her special way to raise awareness for breast cancer and the toll it takes on everyone it affects.”

City Furniture is based in Tamarac, Fla., and operates 21 stores in south and central Florida. It was co-founded by Koenig’s father, Keith, who is CEO of the Top 100 furniture retailer.

City follows a 5 percent giving pledge, donating at least 5 percent of annual profits to community causes. The Florida chapter of ACS is special. Before she died, Andrew Koenig says, his mother asked that 20,000 pink pumpkin candy buckets should be handed out at the annual Making Strides Against Breast Cancer walk.

Great use of a mascot appearance to promote the cause and a partner with a kid-friendly connection.

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