The independent league Milwaukee Milkmen are totally on brand with their new promo calendar, featuring two notable dairy-centric promotions. Lactose intolerant fans can tune out here.
Their promo schedule dropped this week including some staples like fireworks night and fan appreciation night. In addition they have added in national touring powerhouse the ZooperStars! for a mid-season game.
FAMILY-FUN Pro Baseball that is UDDERLY different ⚾️🥛🐮 pic.twitter.com/E6VyR7R0FQ
— Milwaukee Milkmen (@MKEMilkmen) March 1, 2021
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Posted by Milwaukee Milkmen on Wednesday, February 10, 2021
But then the team gets udderly focused on branding with two signature nights.
- Dairy Appreciation Night on June 12th, with special guest BirdZerk!
- Milkathon on July 31st
Details are a little sketchy, but that only piques my interest. I can assume there will be some milk drinking contests, perhaps build-a-cheese-burger contents and hopefully the chance to milk BirdZerk!.
The Milkmen are year-round with the whole milk marketing, like their recent seasonal ticket blitz called 12 Days a Milk-n.