On our recent Branding Huddle on the new Mighty Game Ops Network, we looked at the value of defining and owning your brand. Which can be as simple as 3 adjectives that define who you are. Then you can start to check your actions, reactions and show (in the case of game ops) against your stated brand. Its an important step which eventually becomes natural and intuitive.
We used the Sixers in several examples, since they seem to know their brand and build their team around their stated goals. Loved the tweek from VP of Corporate Communications Lara Toscani Weems sharing one of their recent programs and how it fits their brand.
"…our cultural institutions are at the forefront of imagining and revitalizing the type of urban experience we aspire to, one that’s inclusive, accessible and welcoming…" – HBSE Founders Josh Harris & David Blitzer via @Sportico & @JacobFeldman4 https://t.co/4IuWGRswHs
— Lara Toscani Weems (@LTWPhilly) July 7, 2021
Join our Huddle Calls three times a month on the Mighty Game Ops Network, you can become a member here including a 1-month free trial.
Also see:
- The Mighty Game Ops Network Launch
- Sixers Inclusion Night
- Recap: Defining Your Brand Huddle
- Be Where Your Feet Are by Scott O’Neil
- June 2021 Party in the Back Podcast
- Adapting Halftime
- Every Shot Carries the Brand
Gameops.com Plus is our value-added membership site. It is a network to enhance the fan value of events. Twice a month we gather for an hour long discussion on an industry topic with a special guest to share their insights. Leaders like Claire Czerniuk, Zoltan Berensci, John Franzone, Tyler Ferraro, Maurice Brazelton, Colleen Flynn, Jackie Maldonado, Todd Bosma, and Kari Norvell have discussed topics from dance teams to creating custom music. May calls feature Josh Sabo from the NBA Cavs/MLB Guardians discussing how to maximize your music bumper library and Jonny Greco from the Seattle Kraken looking at the 5 ‘E’s of an Experience. Free One Month Trial is available now on Gameops.com PLUS.
