On our recent Branding Huddle on the new Mighty Game Ops Network, we looked at the value of defining and owning your brand. Which can be as simple as 3 adjectives that define who you are. Then you can start to check your actions, reactions and show (in the case of game ops) against your stated brand. Its an important step which eventually becomes natural and intuitive.
We used the Sixers in several examples, since they seem to know their brand and build their team around their stated goals. Loved the tweek from VP of Corporate Communications Lara Toscani Weems sharing one of their recent programs and how it fits their brand.
"…our cultural institutions are at the forefront of imagining and revitalizing the type of urban experience we aspire to, one that’s inclusive, accessible and welcoming…" – HBSE Founders Josh Harris & David Blitzer via @Sportico & @JacobFeldman4 https://t.co/4IuWGRswHs
— Lara Toscani Weems (@LTWPhilly) July 7, 2021
Join our Huddle Calls three times a month on the Mighty Game Ops Network, you can become a member here including a 1-month free trial.