Death of an Icon

Mr. Peanut is dead.

Mascot icon and haunter-of-dreams for those with severe peanut allergy, Mr Peanut is dead.

Part of a marketing series that will involve the Super Bowl, Mr. Peanut and his legacy hang in the balance.

Perhaps this will inspire some epic mascot hijinks over the next month, or perhaps a team will finally kill off their own failed mascot using this as inspiration.

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