More Fake News from DC

The Wizards use the real CNN anchors for a remarkable 2020-21 schedule drop.

Schedule releases can be a test for your brand and a flex of your creative muscle. The Wizards may have won the day with their release featuring new stalwarts Wolf Blitzer and Steve Kornacki’s lead rival John King from CNN.

King and Wolf teased the first half of the calendar by tapping into their election-night mode noting the need for wins, flipping states and of course “Florida, Florida, Florida” (trademark Tim Russert). Then they grouped the Blue Wall states from Pennsylvania to Wisconsin to preview teams from the Sixers to the Bucks.  Front Office Sports noted “The crossover was a slam dunk, becoming the NBA’s most-viewed schedule release video on Twitter with more than 3.9 million impressions.” Plus is our value-added membership site. It is a network to enhance the fan value of events.  Twice a month we gather for an hour long discussion on an industry topic with a special guest to share their insights. Leaders like Claire Czerniuk, Zoltan Berensci, John Franzone, Tyler Ferraro, Maurice Brazelton, Colleen Flynn, Jackie Maldonado, Todd Bosma, and Kari Norvell have discussed topics from dance teams to creating custom music. May calls feature Josh Sabo from the NBA Cavs/MLB Guardians discussing how to maximize your music bumper library and Jonny Greco from the Seattle Kraken looking at the 5 ‘E’s of an Experience.  Free One Month Trial is available now on PLUS.

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