Game Night Tradition Takes to the Road

The Union are giving fans a moment in the spotlight as their Strike Gold in-game moment goes mobile.

Amazing mobile marketing move by the Union in Philly.

Their game night tradition where a celebrity drummer starts a slow clap on a giant drum is now going mobile.  See Drumming Up a Tradition in Philly in the Water Cooler for background.

Philadelphia Union are back in the 2023 Audi MLS Cup Playoffs and are looking to Strike Gold. On Friday the Union will be giving its fans their own opportunity to Strike Gold with its first-ever drum tour around the City of Brotherly Love.

The pre-game drum striker has been a memorable addition to the matchday experience at Subaru Park and we’re taking it on the road so fans can make their own amazing moment of Union magic. Anyone can join the Union’s Strike Gold Drum Tour at any of the four locations below. Even better, striking the drum is completely free and all that do get the opportunity will be entered to win an autographed Union kit.

Love the fan experience of being the celebrity for a moment and I would expect this to be a huge social media opportunity for fans to post themselves Striking Gold.

Selling the Experience

Drumming Up a Tradition in Philly

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