Riverwalk Stadium was Millennial friendly one night in July with a participation ribbon giveaway just for showing up, napping and selfie stations, along with lots of avocados for fans.
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Riverwalk Stadium will be Millennial friendly on Saturday, July 21st with a participation ribbon giveaway just for showing up, napping and selfie stations, along with lots of avocados 🥑
— Montgomery Biscuits (@BiscuitBaseball) July 11, 2018
This promotion got some blowback from social media, with upset Millennials who thought they were being negatively targeted. Harsh social media critiques abounded, like this.
Riiiiight. Because the best way to drum up business is to ostracize an entire demographic.
Say it louder for the people in the back: Brands should stop trying to be funny. https://t.co/Ox1mU94g0M
— David King (@davekingweather) July 12, 2018
Can’t disagree much more. First of all many promotions are for targeted marketing, so people outside your target might not “get” everything you are doing…and that’s okay. On this promotion, I am not even sure they are targeting Millenials to COME to the game rather than playfully poking at the the archetypes….the target is people who think the Millenial stereotype of a selfie-taking avacado toast-eating live-at-home is ripe for parody.
It should also be note that Millenials didn’t come up with the idea of a participation ribbon, their parents did.
As someone who enjoys a good nap and thinks participation awards are a good thing, this is a promotion I can get behind.
Also I value a promotion that gets people talking, is playful harmless fun and earns a healthy buzz….so when I wake up from this nap I will tip my cap to the Biscuits.