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May 2024 Party in the Back Podcast

MILB.com’s Ben Hill and Author Rob Wicall join host Jon Cudo for the May 2024 Podcast. Public Domain Night, World Mascot Hugging Records and Cleveland’s Balloon Fest highlight Ben’s look at the most anticipated promotions of 2024. Then Wicall helps break down a new mascot trend and why it can be so impactful.

This month we party with two podcast regulars, Ben Hill from MILB.com and Best-Selling Author of Furlosophy Rob Wicall.

Ben previews his three most anticipated minor league baseball promotions of 2024, including Public Domain Night from the Jacksonville Jumbo Shrimp.  This team has an established track record of creating the most interesting and clever promotions, like this playful poke at licensing rights.  They use Steamboat Willie and King Kong (intellectual property now in the public domain) and will probably use Happy Birthday in there somewhere too.  That promotion is coming May 19th in Jacksonville.

Ben also talks about his newfound appreciation for Touch a Truck and Bluey appearances at ballparks.

Trucks

Then host Jon Cudo dials up former mascot and Author Rob Wicall to talk about a new trend for mascots and its value for teams, performer and fans.  Hear what Gritty, Benny and Tommy Hawk have leaned into recently and how it can help your mascot and your show.  Plus tips for mascots on how to ask your team when building new initiatives.

Thanks for listening and sharing the podcast. Check the related links below for more from this month’s podcast.

Related Links

Featured on the Podcast:

@0ddlyt3rr1fy1ng

👻 #oddlyterrifying #balloons #balloonfest #balloonfest86 #worldrecord #scary #foryou

♬ original sound – oddly terrifying images

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The Party in the Back Podcast:  If Sports Marketing was a mullet hairdo this podcast covers ‘The Party in the Back‘. We’ll let someone else do the data, analytics, spreadsheets and budgets… We’re talking about the FUN: In-game contests, theme nights, mascots, dancers, social media, atmosphere and giveaways. Join us at the Party in the Back for our monthly discussion with industry leaders on the fun side of Sports Marketing.

Time Codes (coming soon)

Find the Podcast on iTunes or use our RSS feed directly.

The Party in the Back Podcast on Gameops.com – iTunes

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March 2024 Party in the Back Podcast

Long-time Mascot Performer, Speaker, Entrepreneur and now notable Author Rob Wicall joins the Podcast to talk about his new book Furlosphy. The book looks at how his time in costume has shaped his current success in life and business.

October 2017 Podcast

Rob Wicall, Ben Hill and Royals Director of Event Presentation Don Constane join us for the October Pod. We tangle the nets of safety, look at the best promos of the month and get the lowdown on the MILB Promo Seminar.