May 2020 Party in the Back Podcast

Condors President Matthew Riley and Pat Walker join the Party in the back to talk about promotional nights and social media during the lockdown.

This month we Party with Matthew Riley who has guided for the Bakersfield Condors in all 21 years of the team’s existence. We talk about Girl Rock promotion, Teddy Bear Toss, delivering 6 Packs of Beer to Fans, Fortnite Night and how the team is pivoting during the Corona Virus lockdown.  Matthew provides some insight into his Presidential Library and a personal story about beloved player Colby Cave who died last month at the age of 25.

Then President of 3 Point Productions Pat Walker joins to look at the 2020 Water Cooler bracket.  Pat reviews five of the best moments from April and settles in on the winner to advance in our giant bracket for 2020.

Enjoy the show.

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The Party in the Back Podcast:  If Sports Marketing was a mullet hairdo this podcast covers ‘The Party in the Back‘. We’ll let someone else do the data, analytics, spreadsheets and budgets… We’re talking about the FUN: In-game contests, theme nights, mascots, dancers, social media, atmosphere and giveaways.

Join us at the Party in the Back for our monthly discussion with industry leaders on the fun side of Sports Marketing.

Time Codes

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June 2020 Party in the Back Podcast

Assistant AD at Penn State University Chris Grosse returns to talk about sports during and after the pandemic. He shares the success behind Penn States epic Virtual Tailgate and more. Lots of great insights from Chris. Then Anne Wright spent years helping NBA teams refine their game presentations helps us decide on the best Water Cooler moments from May.

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