Mascots Spread the Virus Word

A look at how mascots are spreading the word about Corona Virus prevention and vaccination globally, including sports mascots here at home.

Mascots have a long history in public health and these furry and inflatable characters are working tirelessly  during this global pandemic.  Great story in the Washington Post outlining the background of these characters.


Characters like Wellbee (above) helped promote the Polio vaccine and Smokey the Bear are part of the long tail of public health and safety characters in US history.  But this trend is even bigger in parts of Asia where mascots are a larger part of the culture.  Here is a really good post from Mondo Mascots looking and several examples of how mascots are encouraging social distancing and mask wearing in Japan.

Here many sports mascots are wearing masks to encourage use at sporting events.  We had a great discussion with David Raymond on the January 2021 Party in the Back Podcast about the decision to have your mascot character in a mask.

Also mascots have been active spreading the word beyond mask wearing, including a Do the Five Challenge here last spring.  In this challenge we encourage sports mascots to do their part on social media to spread the CDC’s recommend five preventative measures to spreading Corona Virus….including a spectacular entry from the Spurs Coyote.

Do the Five Challenge Plus is our value-added membership site. It is a network to enhance the fan value of events.  Three times a month we gather for a hour long discussion on an industry topic with a special guest to share their insights. Leaders like Claire Czerniuk, Jonny Greco, John Franzone, Barry Anderson, Colleen Flynn, Jackie Maldonado, Todd Bosma, and Kari Norvell have discussed topics from dance teams to creating custom music. January calls feature Cameron Hughes and guests from #TagBoard on the Plus Network.  Free One Month Trial is available now on PLUS.

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