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March 2021 Party in the Back Podcast

Lara Smedley from My Fan Seats shifts from successful event business to pandemic cardboard fan cutouts with warp speed. We talk about the four ways cutouts are reshaping sports, plus creative ways teams are utilizing the cutouts. Plus Simon Sez Steve Max and Amanda Greco.

My Fan Seats owner Lara Smedley shares the story of what happened when her successful event business struck by a pandemic. When the sports world shifts to empty stadiums Smedley leans into her event background to grow a new business filling seats with custom cardboard cutouts.

Lara talks about the warp speed ramp up with a new website and processes to create the cutouts, plus the four ways these two dimensional fans are helping reshape sports. 

Her story includes some powerful examples of the cutouts connecting fans, families and their sports teams. Plus we talk about creative ways teams are utilizing the cutouts.

Next Simon Sez Steve Max joins the Party to talk about his recent shift into Virtual Simon Sez for his world-famous Halftime show. 

And we keep the party going with Game Ops maven Amanda Greco who joins Cudo in a duet to sing the praises of the Golden State Warriors Dance Program.  Then Greco fills everyone in on something we might have missed from the new hockey team in Henderson Nevada.

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The Party in the Back Podcast:  If Sports Marketing was a mullet hairdo this podcast covers ‘The Party in the Back‘. We’ll let someone else do the data, analytics, spreadsheets and budgets… We’re talking about the FUN: In-game contests, theme nights, mascots, dancers, social media, atmosphere and giveaways. Join us at the Party in the Back for our monthly discussion with industry leaders on the fun side of Sports Marketing.

Time Codes

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The Party in the Back Podcast on Gameops.com – iTunes

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July 2020 Party in the Back Podcast

Glenn Street joins the Party to discuss his journey from mascot to costumer, a new product designed to sanitize costumes and an important mascot tip for performers to keep at top of mind.The MiLB scribe Benjamin Hill looks at the season we are missing in Minor League Baseball. Ben notes some top promotions he’s missing and picks the Water Cooler Moment of the Month.