The Florida Panthers continue to pursue a connect with the Hispanic Community, adding an audio stream and themed promotions like Vamos Gatos (“Let’s Go Cats!).
The promotion on January 14th with include live Hispanic music, dancers, live painting, food trucks, dominoes, and a t-shirt giveway (design has not yet been released).
We'll have pregame festivities, live mural art, giveaways, and more 🥳https://t.co/ZfiAfKrz0R
— Florida Panthers (@FlaPanthers) January 6, 2023
SUNRISE, Fla. – Florida Panthers Chief Strategy Officer Sam Doerr today announced the launch of an exclusive new ¡Vamos Gatos! Spanish play-by-play audio stream powered by ProWire, which will now be offered at select Panthers home games at FLA Live Arena.
The live Spanish broadcast feed will be hosted by Senior Contributor to NHL.com/es, the National Hockey League’s official Spanish-language site and ESPN Deportes Miami Radio alum Octavio Sequera and will be available to in-arena fans exclusively through the FLA Live Arena mobile application.
To listen live, Panthers fans can simply connect to the FLA Live Arena free WiFi using an iOS or Android device and click on the app’s ‘Listen Live From Your Seat’ feature.
“Through our existing partnership with ProWire, fans in the arena can easily access live action play-by-play commentary from their seats with just a click of a button,” said Doerr. “As hispanic participation within the sport of hockey continues to grow in South Florida, the ¡Vamos Gatos! ProWire audio stream offers an engaging new way for our Spanish-speaking fans to enhance the real-time in-game experience at FLA Live and maximize excitement amongst a more diverse fanbase.”
“Through our newly-launched ‘Vamos Gatos’ campaign, we are continuing to explore new ways to engage with South Florida’s vibrant Hispanic market and foster a space for growth, diversity, inclusion, and connection with the community,” said Panthers Marketing Brand Strategy Manager Nicole Coronado. “We’re excited to offer a new way for our local Spanish-speaking fans and community to engage with the game through the ¡Vamos Gatos! Spanish audio stream and Octavio Sequera’s exciting play-by-play commentary.”