Laker Girls Livin’

Follow the Laker Girls Livin’ and get connected to their performers.

In the March 2019 Podcast former NBA Game Director Amanda Greco and I discuss the branding and positioning of your entertainment teams (specifically dance teams) including how they are positioned on Social Media.  Here is an example of some creative branding that positions your talent as more than just eye candy while providing some context into who they are. Sharing personality is a great connector for performers and this “Laker Girls Livin'” series on the Laker Girls IG account is great for providing some backstory to the women on the team.

In this series from the team they share “Things they Love” and dancer note their favorite things in life.  Simple and effective branding that puts the women in real life settings and offers fans some backstory into what makes them tick.  Fun and interesting and its not relying on overt sexualization of the dancers, which is an important consideration.

Hear more on all things Dance-related with Amanda and Cudo on the podcast.

Game operations and entertainment in sports is growing, lively and diverse world. We are pulling together to talk about all aspects of event production and entertainment, and to get better along the way.  Join us to connect, grow and advance. Memberships include a weekly Huddle Zoom Call with industry leaders and network members. September guests are Heather Wojciechowski-DeCaire from the Milwaukee Admirals, Barry Anderson from Chicago Mascots and Kari Norvell from the Austin Gilgronis. Conversations will focus on virtual takeaways from the pandemic season of 2020, performer-first costuming to empower your performer and creating custom music in an era that is increasing difficult to navigate music rights and clearances.   Free One Month Trial is available now on PLUS.

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