Promoting The Fine Life

The Chihuahua’s connect a sponsor branding into a fan activation for an effective promotion.

Here’s a solid activation from the Chihuahua’s.

Fans are asked to get involved and come dressed with Tropical Shirts and Shades for this theme night.  Those who do have a chance at the fine life with a upgraded experience courtesy of the sponsor Corona.

Translated as “the Fine Life,” La Vida Más Fina encourages people to explore the fundamental truth that more fulfillment and joy can be found in just about anything, simply by changing one’s outlook. 

The promotion dovetails beautifully with Corona’s ad campaign and branding, along with being a low/no cost promotion activation for the team.

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