Promoting The Fine Life

The Chihuahua’s connect a sponsor branding into a fan activation for an effective promotion.

Here’s a solid activation from the Chihuahua’s.

Fans are asked to get involved and come dressed with Tropical Shirts and Shades for this theme night.  Those who do have a chance at the fine life with a upgraded experience courtesy of the sponsor Corona.

Translated as “the Fine Life,” La Vida Más Fina encourages people to explore the fundamental truth that more fulfillment and joy can be found in just about anything, simply by changing one’s outlook. 

The promotion dovetails beautifully with Corona’s ad campaign and branding, along with being a low/no cost promotion activation for the team. Plus is a network to enhance the fan value of events.  Twice a month we gather for an hour-long discussion on an industry topic with a special guest to share their insights. Leaders like Zach Frongillo (Savannah Bananas), Steve Johnston (Kroenke Sports), Claire Czerniuk (Detroit Pistons), Zoltan Berensci (Harlem Globetrotters), John Franzone (Tampa Bay Lightning), Tyler Ferraro (Vegas Golden Knights), Maurice Brazelton (Sacramento Kings), Jackie Maldonado (Houston Texans), Todd Bosma (Portland Trail Blazers), and Anton Wright (MLSE) have discussed topics from developing talent to building a home-field advantage.  Free One Month Trial is available now on PLUS.

Related articles

Jester Call

Are you the life of the party and love hockey (and live near Henderson, Nevada)? We have the role for you….plus promo team tips and job description notes for the rest of you.