June 2020 Party in the Back Podcast

Assistant AD at Penn State University Chris Grosse returns to talk about sports during and after the pandemic. He shares the success behind Penn States epic Virtual Tailgate and more. Lots of great insights from Chris. Then Anne Wright spent years helping NBA teams refine their game presentations helps us decide on the best Water Cooler moments from May.

On the One Year Anniversary of changing to the Party in the Back Podcast we invite the inspiration for the name change back to the show. Assistant AD at Penn State University Chris Grosse returns to talk about sports during and after the pandemic. He shares the success behind Penn States epic Virtual Tailgate promotion and he details why it’s important to help young sports marketing professionals in this difficult time. Lots of great insights from Chris.

Next we party with Anne Wright who spent years traveling the country helping NBA teams refine their game presentations. Anne helps us decide on the best Water Cooler moments from May. It’s a difficult process deciding between a two dogs, a skunk ape and a dance team but Anne makes the difficult decision after we discuss four great promotions. 

Plus the backstory on a joke slipped in on last month’s podcast.

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The Party in the Back Podcast:  If Sports Marketing was a mullet hairdo this podcast covers ‘The Party in the Back‘. We’ll let someone else do the data, analytics, spreadsheets and budgets… We’re talking about the FUN: In-game contests, theme nights, mascots, dancers, social media, atmosphere and giveaways.

Join us at the Party in the Back for our monthly discussion with industry leaders on the fun side of Sports Marketing.

Time Codes

  • coming soon

Find the Podcast on iTunes or use our RSS feed directly.

The Party in the Back Podcast on Gameops.com – iTunes

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