July 2023 Party in the Back Podcast

Rob Wicall joins Host Jon Cudo to discuss the audition process, with insights for building a successful process for teams and tips for those auditioning. Plus the value of the Secret Handshake promotion and more.

The July 2023 Party in the Back Podcast features Rob Wicall and host Jon Cudo.  A recent #TBT Throw Back Thursday Water Cooler post on the audition for the original Timberwolves Mascot starts a conversation about best practices for auditioning mascots, entertains and dancers. Jon and Rob reflect on important ways to find and identify performers in the audition process and tips on how performers can stand out in during the process.  Plus a story about how just showing up on time can land you a dream job.

Then Rob and Jon look at a string of production elements by the WWE, the Syracuse Mets, and ABQ Isotopes where the teams create in ways unique to their brand. We look at the value of a “secret handshake” with fans and how teams succeed when they find ways to make these “only-in-our-world” elements.

Finally, a look at how the Adirondack Thunder Shared their Success with a social media post that will get fans excited about their next theme night.

Thanks for listening and sharing the podcast.  

Related Links

    • Last Month on the Podcast: Cue Audio’s Kyle Campbell lights up your show with a Smartphone interactive spectacle and Hudson Valley Renegades’ Rick Zolzer explains the best way to escape the Press Box when angry Umpires are trying to eject you.
    • One Year Ago on the Party in the Back Podcast: This month we party with the Grecos, Jonny and Amanda, who shine in the debut joint appearance on the Podcast. We talk crowd-sourcing, promotional stacking, experience and the value of a good scream.
    • Five Years Ago on The Podcast: Rob Wicall, Stephen Bowles and Christopher Ruvo join the July 2018 podcast to talk about innovative dance team staging, show scripting software and a Bobblehead Case in the Ohio Supreme Court.
    • Ten Years Ago on The Podcast: Jon Cudo and Pat Walker review this month in game operations, including promotions from the Portland Timbers, Nashville Sounds, Huntsville Stars and Lehigh Valley Ironpigs. Pat shares insight from a successful event at UW using impactful social media.
    • Universal Fan Cams – The WWE taped into the fan spirit with two branded fan cams at a recent TV taping.
    • Haudenosaunee Night – This culture night in Syracuse is the local first ever Haudenosaunee Night, including themed jersey, honoring traditions and post-game fireworks.
    • Lowriding in ABQ – Epic promotion and giveaway from the COPA identity of the Isotopes. See why it’s such an important culture theme for the team and how it taps into the city in a powerful way.
    • 🔥 Fire Theme Nights in NY 🔥 – Thunder share last season’s success and make next season look “can’t miss” with this interactive fan vote video.

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The Party in the Back Podcast:  If Sports Marketing was a mullet hairdo this podcast covers ‘The Party in the Back‘. We’ll let someone else do the data, analytics, spreadsheets and budgets… We’re talking about the FUN: In-game contests, theme nights, mascots, dancers, social media, atmosphere and giveaways. Join us at the Party in the Back for our monthly discussion with industry leaders on the fun side of Sports Marketing.

Time Codes

  • coming soon

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The Party in the Back Podcast on – iTunes


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