Jon Spoelstra – Marketing Outrageously

Jon Spoelstra explains why it’s so important to entertain, tells how he almost gave a jockstrap to every man, woman and child coming to New Jersey Net games and turns down the volume in this Gameops.com Interview.

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Rick Burton of University of Oregon

Rick Burton was Director of the Warsaw Sports Marketing Center at The University of Oregon. He sees the traditional sports business model being challenged. He frets that young people may be losing interest in sports for a whole bunch of reasons. Here he explains why.