Do you zig when others zag?
With an uncertain economy many teams are pitching value pricing to carve out revenue, but not the Jumbo Shrimp. Here is a new offering to those who might have some extra funds under there seat cushions: The Most Expensive Sampler Platter. It’s a softball game experience at the ballpark from the Shrimp with food, drink and fireworks.
Kidding aside this is a fun pitch from Jacksonville, and in the same vein as finding ways to create revenue, buzz and unique experiences at the ballpark.
And with dates available at the park you gotta do what you gotta do.
Last summer we saw teams across the country finding ways to generate revenue without games. Concession food offered in drive-thru, ...
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The FisherCats are welcoming fans back and normalizing their fan experience after the long pandemic great. This includes those 'suitable-for-framing' ...
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What's better than a game-ritual social media sensation? A game-ritual social media sensation compilation. Here's Tommy Hawk wrapping up a ...
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We had a good discussion about mascots wearing masks earlier in the pandemic with David Raymond. While teams each have ...
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The pandemic erased the 2020 season and is having lasting effects into 2021. The Flying Squirrels are facing the challenge ...
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The Nashville Predators are taking advantage of the pandemic that allows them some flexibility on game nights. The team has ...
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Shout out to Chuck the Condor in LA for staying active and fun on social media. Holidays, Game Days, drip, ...
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Mascots have a long history in public health and these furry and inflatable characters are working tirelessly during this global ...
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We looked (twice) at the excellent pandemic efforts from the Golden State Warriors. They have used the no-fan and no-floor ...
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Really fun intro video from the Calgary Flames. The pandemic is fueling some creativity, sometimes just due to the freedom ...
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Like many teams the Sixers have limited or no fans (as of 1/25 they were not allowing fans) at games. ...
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Mavericks are circling the wagons this weekend with a Mavs Academy Virtual Rally for Kids. Due to COVID, the Mavs ...
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Last week I flagged an article for an upcoming Water Cooler post (this one). The Hershey Bears, famous for their ...
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Our "High Five" series looks at five stand out elements from a live team reviews around the country, along with ...
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We start 2021 with a bang including three great guest for a Party in the Back. mazing Balancing Act. Tyler ...
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Our "High Five" series looks at five stand out elements from a live team reviews around the country, along with ...
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A global pandemic can't stop the on-going feud between NBA mascots and the NBA's unshaven caveman Robin Lopez. Here Franklin ...
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We always value celebrating your successful promotions. Nice to receive a pat on the back (even if it is patting ...
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Here are a couple more twists on the Pandemic Era Teddy Bear Toss. First from the the Springfield Thunderbirds. They ...
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Really fun use of outtakes, behind the scenes footage and content from the WNBA Bubble last summer from the Chicago ...
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The Admirals are staying connected and reminding fans they are still caring ambassadors in the community. This weekend they held ...
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The Fayetteville Marksmen are letting fans doing what they do, but do it from home...this time with a virtual Chuck-a-Puck ...
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Great use of social media to show fans Homer is still active in the community. These quick photos at non-public ...
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Sad news at the Water Cooler today. The artist David Maas passed away yesterday from COVID-19. David and Dania are ...
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Mascots are stepping up their TikTok game, like Stormy here. While the fate of TikTok still hangs in the balance ...
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Major announcement from the LA Lakers regarding their iconic dance team: No auditions for the year. This comes on the ...
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NAHL mascot SlapJack from the Odessa Jackalopes is giving fans a chance to make him a mask. SlapJack provides simple ...
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Keeping your distance. Connecting with fans. Sometimes it's hard to find a way to do both under the new reality ...
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The pandemic is pushing creativity....and it's awesome. Check these NFL dance teams who are adjusting their presentation to the new ...
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Waterloo Black Hawks are celebrating 50 years of their Thanksgiving Game. The party started with the announcement of the game ...
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MeLVin knows what day it is. It was Teddy Bear Day and Lehigh Valley Phantoms mascot MeLVin used it to ...
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Spurs Coyote is not just sitting at home this Halloween, he has an epic Trick or Treat tour planned. With ...
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The MLS team Atlanta United is adapting to the pandemic with a giveaway for fans despite having limited attendance. MLS ...
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The Browns created an excellent scoreboard video sewing together their drum line, Health Care Workers, Utility Workers, Grocery Workers, Teachers, ...
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More player content packaged for social media, this from the Chicago Sky. This has the feel of a player personality ...
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The Portland Timbers and Providence Oregon are teaming up for a fundraising effort with a clever connection to the team ...
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It is election season and the Saint Paul Saints are rocking the vote. As many teams have done during election ...
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Cardboard seats are in vogue and the Broncos have pulled in from nearby South Park Colorado to fill their stadium ...
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The Bolts are using the hashtag #BeTheDistantThunder during the playoffs to organize their faithful behind the team. Be The Distant ...
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Today we have another Throwback Edition of the Water Cooler from 2017. This one caught our eye as a good ...
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Humor can be challenging in hard times. When is it okay for a playful poke or to look at the ...
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The Boston Celtics tradition of dancing with Gino to celebrate Celtic wins is alive and well despite the global pandemic ...
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Teams across the country are playing it safe by replacing fans with COVID-free cardboard cutouts of fans. And the Philadelphia ...
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As game operations and social media merge during the pandemic here is another example of a scoreboard feature that is ...
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This weekend at the Notre Dame football they had what I would consider to be a playful "cam", called "Physical ...
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No fans? No problem. The WWE and The Famous Group have created the virtual fan solution that brings the energy ...
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It has been said that you can be too esoteric for your demographic. The Rapid City Rush might be in ...
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The Toledo Walleye are making memories and getting fans to reflect attending games. Here is a great tweet from the ...
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Fun game of Heads Up from the WNBA Champion Mystics. Heads Up is a game available on the App Store ...
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Masks are not only a sign of the times, they are mandatory in most public settings. Including your arena. So ...
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Do what you do, but do it from home. It's been our pandemic mantra since March and a driver for ...
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Teams everywhere are adapting to the limitations of the pandemic. Staffs are pitching in to make the show complete with ...
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You miss fans and they miss you (or at least your games, ha). There have been so many great uses ...
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Gritty just keeps on gritting away. Mascot performance (much like everything else in life) is about confidence. When a skit ...
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Well earned props in Kalamazoo. This ECHL team won Marketing Department of the Year awards (celebrated in the most 2020 ...
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The Saints continue to set the bar with playful and creative promotions. The global pandemic has not slowed this promotional ...
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If it wasn't enough that you have Zoom meetings from 9-5, now you can watch and cheer on your favorite ...
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There is no shortage of playful fun from the NHL's Playoff Bubble. Rogers Place videoboard is on a roll with ...
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Love this BIG BOLD statement from the Zenit SPB. Instead of rallying against the other team they make the statement ...
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Now that mascots are back the stadiums, they are ready to shoot shirts to the outstretched arms of their adoring ...
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Never as much fun alone. A for effort and a metaphor for the times. Once surrounded by tens of thousands ...
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The bubble has locked out the dancers, mascots, drummers, flippers, cheerleaders, stunters, senior dancers, kid dancers and dunk teams. Opening ...
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Stuck with thousands of pocket schedules and magnets that feature all the game you didn't play this year. The Rochester ...
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Not that many people would notice (since no one is attending), but it is interesting to see how the limited ...
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Don't you, forget about me. The Captains are locking in memories of years past with a call to action for ...
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When we look back at game operations from 2020 it might always be very clear the vintage of the photos ...
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Wings mascot Slappy and Broadcaster John Peterson had some fun on Instagram with this powerful 80's classic by Journey. We ...
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Mascot Monday features the NHL's most notable mascot Gritty. With everything going and the world turned inside out from a ...
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Much of our social media has shifted into an effort to message fans about masks and draw attention to events ...
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More teams are giving thanks to the incredible efforts of health care workers in this extraordinary time. Meals for Medics ...
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Here is a nice touch from the Indiana Pacers and their Hype Crew. These on-court entertainers were enlisted to write ...
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Do you zig when others zag? With an uncertain economy many teams are pitching value pricing to carve out revenue, ...
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Nice video to celebrate 7/6 Day with Franklin who shows you can keep your social distance (plus wear a mask) ...
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Great video from the Atlanta Hawk Dancers. Remind fans of the action at the game, with some poses at home ...
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Want sports back? Remind your fans that masks are mandatory now. View this post on Instagram If Mr. Baseball can ...
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Top Dog from Street Characters Glenn Street joins the Party to discuss his journey from mascot to costumer. Glen shares ...
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Friday reminders. Your team is a leader in the community and what you say/do matters to your fans. You have ...
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The Celtics have long partnered with Massachusetts State Lottery to recognize community heroes at games. Their typical award is given ...
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The Railcats are shifting into some alternative uses for their stadium this summer, including some of their standard offerings without ...
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Komets are getting you ready for summer with a Spotify Playlist from their popular mascot Icy. Lots of bird-centric jams ...
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In light of ballparks across the country going dark during the lockdown, teams continue to find ways to utilize all ...
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While we are shut out from sports we don't have to be shut out from Fun. The RiverDogs are dipping ...
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Mud Hens have found a sweet spot for their fans. They have created a care package for fans that can ...
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Another great example of repackaging in-game content for social media, this one from the Hershey Bears. Even better, this was ...
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On the One Year Anniversary of changing to the Party in the Back Podcast we invite the inspiration for the ...
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Gameops.com has introduced a series of Social Media Promotions (ePromos). We have insights on execution as well as resources and ...
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So many great posts using footage and photos from the games. While everyone ramps up posts and engagement, asking fans ...
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The Chihuahuas have found ways to engage their fans without game by using their in-game elements like this graphic Fry ...
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One of Florida's tourist parks has introduced a new mascot to encourage (demand?) and demonstrate social distancing. Welcome the Skunk ...
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Perhaps the most job security in sports this week was in the Chicago Cubs Graphics Department. As many teams have ...
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We looked last week at the Pirates online shirt toss, where they asked fans to reply for the chance to ...
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The Buffalo Bisons are another team taking their famous in-game race to an at-home model, much like the Chicago Bulls ...
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The Bulls are not letting a global pandemic stand between their fans and the popular Dunkin Donut Race. Traditionally each ...
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Jumping into Zoom meetings, making Mother's Day Deliveries, word finds, and online skits...Biscuit has been busy. The Allen American's mascot ...
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Back with our theme of "Do what you do, but do it at home," this time with the Gwinnett Stripers. ...
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The Yard Goats continue to shine during the lockdown with perhaps the best MILB Twitter feed and content. Last week ...
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"Do what you do, but do it from home," has been our call to action and the Pirates provide another ...
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The NBA Timberwolves Dance Team has just stepped up their social distancing performance zoom-style call. While other teams are doing ...
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After 2 months off of sports its not clear when we will tip-off, kick-off, or drop another puck, but it ...
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In the vein of "Do what you do, but do it from home", the Chihuahuas hosted a quarantine version of ...
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Real heroes were highlighted by Sports Heroes this week for Nurses Day. Keeping up with the trends on social media ...
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The Squirrels are doing what they do, but do it from home with their Wacky Hot Dog Vendor Flingo. This ...
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The Dallas Stars Mascot is making house calls to spread joy and make birthday parties during lockdown a bit more ...
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Gameops.com has introduced a series of Social Media Promotions (ePromos). We have insights on execution as well as resources and ...
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Great online rewards for fans, a custom jersey wallpaper. Check these teams putting their graphic departments to work to give ...
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BINGO isn't just for church basement octogenarians now and social media is the new BINGO Hall. Custom BINGO cards are ...
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The MLS Earthquakes are one of the homes for iconic entertainer Krazy George. This week they gave George a little ...
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Dance teams like Brooklynettes and the Washington NFL Dance Team are ramping up their on-line efforts from the occasional random ...
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Cool opportunity to learn while you are on lockdown. Noted mascot artist Ava Buric (who was our guest on the July ...
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Photos Hunts are all the rage and what's better on Easter than a virtual Easter Egg Hunt. Here are a ...
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Great initiative from the Florida Panthers who created a virtual fundraising run to raise money for the Florida Panthers Foundation's ...
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Two in a row for the IceHogs! (see yesterday's IceHogs Hold Virtual Fan Appreciation Night) Love this hero nomination program ...
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Fans on lockdown at home jeopardized the IceHogs Fan Appreciation efforts, but didn't stop them from finding ways to say ...
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Full game experience from the JumboShrimp in this fantastic 15 minute virtual opening day experience. They include samples of game ...
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Innovative content from DC's basketball and hockey mascots GWiz and Slapshot. With no live action mascots and dance teams everywhere ...
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Not possible in some areas, but the Lincoln Stars mascot Comet is still out making memories with appearances like this ...
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Two examples of NFL Cheerleaders with engaging content. First a simple chain of video makeovers showing the Atlanta Falcons dancers ...
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The Springfield Thunderbirds (AHL) aren't letting the Corona Virus lockdown get in the way of appreciating their fans. The have ...
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I am pretty sure this is photoshopped, but when you can't be certain isn't it great. Ha. And boom....Throwback Thursday! ...
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As discussed on the April 2020 Party in the Back Podcast, one of the simplest ways to connect with fans ...
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Different strokes for different folks. Today we peek at two mascots helping their fans during the lockdown. First in Florida ...
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The Yard Goats' excellent social feeds remain on point, even on lock down. Today start with the dress code and ...
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More online fun, this time from Slugger the Sea Dog in Portland. Reminder that these simple tools (like creating line ...
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This month we Party with social media thought-leader Tariq Ahmad at this critical time in sports. As the Corona Virus ...
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First flagged by our friend Ben Hill, here is another great community idea while we are on lockdown. The Springfield ...
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More virtual connections between teams and their fans. This one from the Portland Trailblazers and their Blazer Dancers. One member ...
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With most of North America on lock-down from the COVID-19 Virus most teams are turning to social media to stay ...
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With all the on-line activations from teams to engage fans, this one stood out to me from the Red Wings ...
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LOVE this contest from the ATL Gladiators. They took their in-game Dance for your Dinner promotion and spun it into ...
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Grab your pots and pans and a wooden spoon, the jam session is about to begin. We are looking at ...
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We looked at teams adding coloring book pages to engage students and kids at home yesterday (Color Me Up), today ...
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This week we will poke around sports looking at how teams are staying connected with fans through social media as ...
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Interesting look at the effect from fan contact and interactions from The Economist. This could be in the context of ...
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