January 2023 Party in the Back Podcast

The January edition of the podcast features returning guests Jeff Munneke (MN Timberwolves) and Jon Long (Newfoundland Growlers) to update us on big team initiatives. Plus crowd ignitor and motivational wiz Cameron Hughes splashes down to kick off 2023 with a bang.

January’s Party in the Back Podcast features two guests in rewind.  First we dial up Jeff Munneke, VP of Fan Engagement from the Minnesota Timberwolves.  Jeff joined us on the September 2022 Party in the Back Podcast and shared plans for a new initiative in Minneapolis focused on creating random acts of kindness at games. The Wolves focus on listening drove them to create the “Wolves Assist” team allowing the team to act on what they heard. We get caught up on the early feedback from the new program. Munneke also shares a program where the Wolves are able to honor their game staff during halftime of every game, which has proven success for staff engagement and motivation.

Also in the rewind, we invited Jon Long the Director of Game Presentation for the Newfoundland Growlers back.   Jon was our guest on the November 2022 Party in the Back Podcast where he talked about losing mascot performer Chris Abbott, who passed away after over 27 years performing at Buddy the Puffin.  Jon and the Growlers have been working to relaunch their mascot program since last February and he rejoins us to share how the reboot went.  Long shares the thoughtfulness that guided the team and put them back in a position to make smiles, moments and memories for their fans.

Finally, Canadian National Treasure Cameron Hughes jumps in to make sure 2023 kicks off with a bang.  Cameron and host Jon Cudo share some of their success from 2022, including some iconic Cameron moments and some podcast highlights.  The duo discusses the value of listening to the crowd over just performing for them and how a great sports experience builds community and makes fans feel alive.

Thanks for listening and sharing the podcast.  

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The Party in the Back Podcast:  If Sports Marketing was a mullet hairdo this podcast covers ‘The Party in the Back‘. We’ll let someone else do the data, analytics, spreadsheets and budgets… We’re talking about the FUN: In-game contests, theme nights, mascots, dancers, social media, atmosphere and giveaways. Join us at the Party in the Back for our monthly discussion with industry leaders on the fun side of Sports Marketing.

Time Codes

  •  2:25 – Jeff Munneke VP of Fan Engagement Minnesota Timberwolves
  • 18:10 – Jon Long Director of Game Presentation for the Newfoundland Growlers 
  • 33:15 – Canadian National Treasure Cameron Hughes

Find the Podcast on iTunes or use our RSS feed directly.

The Party in the Back Podcast on – iTunes

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