January 2020 Party in the Back Podcast

The Party in the Back Podcast with host Jon Cudo. Cudo is joined by David Raymond and Cameron Hughes.

Power of Fun Author David Raymond shares what he learned from his legendary mascot career about the Power of Fun and how to use that in your life. Then Canadian National Treasure Cameron Hughes joins to tear a few shirts off and talk about a new Water Cooler review.

David talks about how mascot bits can become institutionalized for your character to provide continuity for fans and repeatable content. Shares some thoughts about Caroll Spinney and relates how one of his early leaders at the Phillies set the tone for understanding how powerful fun can be. Cudo and Raymond also look at how David Stern reshaped the NBA expansion era with an interjection of fun and entertainment.

Great insights for mascots, show producers, people who work with talent and those who want to inject more fun into their world.

David asked “Where is the Fun” and then Cameron Hughes asks “Can you Feel it?” related to great promotions and elements.

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The Party in the Back Podcast:  If Sports Marketing was a mullet hairdo this podcast covers ‘The Party in the Back‘. We’ll let someone else do the data, analytics, spreadsheets and budgets… We’re talking about the FUN: In-game contests, theme nights, mascots, dancers, social media, atmosphere and giveaways. Join us at the Party in the Back for our monthly discussion with industry leaders on the fun side of Sports Marketing.

Time Codes

  • coming soon

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Related articles

September 2020 Party in the Back Podcast

Andrew Isaacson from The Famous Group joins the party. He talks about their new virtual fan solution Thunderdome created for WWE and how the pandemic pushed them to build a better virtual fan solution. Plus Rob Wicall on evolving mascot costumes, bubbles and a look at the best Water Cooler Moments in August.

June 2017 Podcast

Rob Wicall joins the pod to talk about honing your character. We look at the Mr Met story, the importance of taking breaks, and knowing how to train yourself to react in the moment.

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