Ice to the Eskimos by Jon Spoelstra

A book that looks at the techniques Spoelstra perfected while working for teams in the NHL and NBA.

Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It’s about taking a product or service and turning it into a winner. If you’ve got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you’ll be amazed by the results.

Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team’s lagging revenues in just three years and increasing the season-ticket holders base by 250 percent.

You can also read our interview with Jon Spoelstra that looks at how marketing outrageously in sports can help your turn your franchise into a box office winner.

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