Hartford Celebrates Christmas in July

Yard Goats connect their Christmas promotion into the headlines, elevating the power of their promo calendar.

Yard Goats hosted the Fishercats with a special Christmas in July.

The promotion included a canned food drive to benefit local food banks and Baseball BINGO

As fans entered and donated, they received a Stop & Shop gift card.

The team also made the promotion seem more relevant with a headline in the game recap:  “Yard Goats Find Coal In Stocking In ‘Christmas In July’ Loss

While they took the loss, the promotion seemed like a more important part of the evening with this simple line.  A good reminder to connect your promotions to every part of your brand.

March 2020 Party in the Back Podcast – Yard Goats GM Mike Abramson talks about teaching fans baseball, Game of Throne-themed hamburger, effective social media and a lingering passion for the Whalers. We have an excerpt from our interview with Author Josh Pahigan and we close with Amanda Greco on the 2020 Water Cooler Bracket. Plus is a network to enhance the fan value of events.  Twice a month we gather for an hour-long discussion on an industry topic with a special guest to share their insights. Leaders like Zack Frongillo (Savannah Bananas), Steve Johnston (Kroenke Sports), Claire Czerniuk (Detroit Pistons), Zoltan Berensci (Harlem Globetrotters), John Franzone (Tampa Bay Lightning), Tyler Ferraro (Vegas Golden Knights), Maurice Brazelton (Sacramento Kings), Jackie Maldonado (Houston Texans), Todd Bosma (Portland Trail Blazers), and Anton Wright (MLSE) have discussed a wide range of industry topics.   Free One Month Trial is available now on PLUS.

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