Hartford Celebrates Christmas in July

Yard Goats connect their Christmas promotion into the headlines, elevating the power of their promo calendar.

Yard Goats hosted the Fishercats with a special Christmas in July.

The promotion included a canned food drive to benefit local food banks and Baseball BINGO

As fans entered and donated, they received a Stop & Shop gift card.

The team also made the promotion seem more relevant with a headline in the game recap:  “Yard Goats Find Coal In Stocking In ‘Christmas In July’ Loss

While they took the loss, the promotion seemed like a more important part of the evening with this simple line.  A good reminder to connect your promotions to every part of your brand.

March 2020 Party in the Back Podcast – Yard Goats GM Mike Abramson talks about teaching fans baseball, Game of Throne-themed hamburger, effective social media and a lingering passion for the Whalers. We have an excerpt from our interview with Author Josh Pahigan and we close with Amanda Greco on the 2020 Water Cooler Bracket.

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