Yard Goats hosted the Fishercats with a special Christmas in July.
The promotion included a canned food drive to benefit local food banks and Baseball BINGO
As fans entered and donated, they received a Stop & Shop gift card.
The team also made the promotion seem more relevant with a headline in the game recap: “Yard Goats Find Coal In Stocking In ‘Christmas In July’ Loss”
While they took the loss, the promotion seemed like a more important part of the evening with this simple line. A good reminder to connect your promotions to every part of your brand.
Stop & Shop and the Yard Goats are coordinating a canned food drive on Christmas in July (7/13) to benefit the Connecticut Food Bank and Foodshare!🎄❄️🍬
Donation bins will be set up at all ballpark gates. As fans enter and donate, they will receive a Stop & Shop gift card! pic.twitter.com/0ojEUel3jQ
— Hartford Yard Goats (@GoYardGoats) July 9, 2021
View this post on Instagram
March 2020 Party in the Back Podcast – Yard Goats GM Mike Abramson talks about teaching fans baseball, Game of Throne-themed hamburger, effective social media and a lingering passion for the Whalers. We have an excerpt from our interview with Author Josh Pahigan and we close with Amanda Greco on the 2020 Water Cooler Bracket.
Game operations and entertainment in sports is growing, lively and diverse world. We are pulling together to talk about all aspects of event production and entertainment, and to get better along the way. Join us to connect, grow and advance. Memberships include a weekly Huddle Zoom Call with industry leaders and network members. September guests are Heather Wojciechowski-DeCaire from the Milwaukee Admirals, Barry Anderson from Chicago Mascots and Kari Norvell from the Austin Gilgronis. Conversations will focus on virtual takeaways from the pandemic season of 2020, performer-first costuming to empower your performer and creating custom music in an era that is increasing difficult to navigate music rights and clearances. Free One Month Trial is available now on Gameops.com PLUS.