Yard Goats hosted the Fishercats with a special Christmas in July.
The promotion included a canned food drive to benefit local food banks and Baseball BINGO
As fans entered and donated, they received a Stop & Shop gift card.
The team also made the promotion seem more relevant with a headline in the game recap: “Yard Goats Find Coal In Stocking In ‘Christmas In July’ Loss”
While they took the loss, the promotion seemed like a more important part of the evening with this simple line. A good reminder to connect your promotions to every part of your brand.
Stop & Shop and the Yard Goats are coordinating a canned food drive on Christmas in July (7/13) to benefit the Connecticut Food Bank and Foodshare!🎄❄️🍬
Donation bins will be set up at all ballpark gates. As fans enter and donate, they will receive a Stop & Shop gift card! pic.twitter.com/0ojEUel3jQ
— Hartford Yard Goats (@GoYardGoats) July 9, 2021
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March 2020 Party in the Back Podcast – Yard Goats GM Mike Abramson talks about teaching fans baseball, Game of Throne-themed hamburger, effective social media and a lingering passion for the Whalers. We have an excerpt from our interview with Author Josh Pahigan and we close with Amanda Greco on the 2020 Water Cooler Bracket.