New Mascot: The King of Keeping Away

Gatorland Theme Park adds a Skunk Ape mascot to encourage social distancing.

One of Florida’s tourist parks has introduced a new mascot to encourage (demand?) and demonstrate social distancing.  Welcome the Skunk Ape.

The Skunk Ape has a long history in Florida and Gatorland have found a need for his unique skills in this new normal. The character has multiple uses at the park and in their online programming.

ORLANDO, Florida (May 15, 2020) – Gatorland®, the “Alligator Capital of the World™,” has brought in its very own social distancing expert to help the park get ready to reopen sometime very soon. “Social Distancing Skunk Ape,” The Florida Cryptid, knows all about keeping away from others and is perfect for the job.  He tends to be more elusive than his cousin, Bigfoot, is “insistent that you stay distant,” and reminds guests to stay six feet apart.  He’s also all about keeping your hands clean and sanitizing regularly. 

Gatorland’s Social Distancing Skunk Ape has already made appearances in Gatorland’s popular YouTube show, “Gatorland Vlogs”, as well as their Facebook morning show, “School of Croc”.  He will also be featured in informative in-park videos, as well as randomly appearing in the park for meet and greets, …. from a safe distance of course.

Mascots everywhere can take a page out of the Skunk Ape’s playbook and add value to their teams messaging for social distancing. Leading by example with distancing, hand-washing and wearing a mask while encouraging visitors to be vigilant.

Speaking of masks, your character should have one. There are lots of inexpensive resources you can use, I would encourage you to call your costumer for best results to fit your costume head. Nearly any costumer will be able to create a sharp mask with your logo or messaging. Even characters who look out of their mouths should have some outwardly looking mask for public appearances. In the short term or if your budget is tight, a branded team shirt can be easily cut to allow for the logo to be the front of the mask with straps cut out around the back to allow to be wrapped around the head.

Great use of a character to provide this important message from Gatorland.  Also an excellent example of a mascot incorporating a message to their madness. Gatorland also has a range of merchandise related to the mascot to generate revenue from the character program.

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