It what continues to be a mesmerizing on-field promotion from the Braves, the Freeze has done it again.
The fleet-footed racer was nearly bested by a fan before the fan tripped just short of the finish line.
Does your contest build drama and set the table for something memorable (or even incredible) to happen? That drama is what separates the Freeze from other races.
Witnessing the Freeze streak to a victory is always fun.
Seeing the drama of a close race is thrilling.
Being an eyewitness to a Freeze loss is shocking.
This promotion is a true Water Cooler Moment at its best. The joy of being able to say you witnessed it is always there, it is the baseline of its execution. On nights like this, it creates instant magic.