Putting Fans to Work

Iowa Wild gets free labor in exchange in a fun fan experience.

At first glance I thought this was another “Paint the Ice” event for fans, usually involving fans painting their own messages on the ice as part of a charity effort, like this:

Meaningful Paint Experience in Reading

Included in their package option is this Paint the Ice experience where fans can experience painting a loved ones name  on the ice in the days leading up the game along with tickets, so you can see your handywork/tribute at a game.

But the Wild have a slightly different twist on this clever fan experience.

Fans are painting the sponsor logos on the ice….doing the work FOR the team.  I love it.

Unique fan experience…plus free labor.  Everybody wins!


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