On Brand Intros from Seattle

Kraken players get the ultimate greeting on their way to the ice at this year’s Winter Classic.

The NHL Winter Classic has become an annual showcase for hockey and a chance to teams to flex creatively.

This year the Seattle Kraken leveled up the intros with an on-brand moment for the player walk out.  As an homage to the Seattle Pikes Place Fish Market, the team tossed fish across the walkway as the players confidently strode on their way to the ice.

Pike Place Fish Market is an open-air fish market at Pike Place Market in Seattle, Washington, United States, located at the corner of Pike Street and Pike Place. Founded in 1930, it is known for its tradition of fishmongers throwing the fish purchased by customers prior to wrapping it. The fish market was near to bankruptcy in 1986, but after the introduction of new practices such as the fish throwing, games, and customer performances, it received significant exposure in national media and on television shows. Pike Place Fish Market is today a world-famous tourist destination, attracting up to 10,000 daily visitors

Great piece of branding from the NHL Winter Classic.

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